Brief:
To produce a series of high-end reels for fashion brand Groes, celebrating the launch of its new label. The project included:

• Behind-the-scenes films from the e-commerce shoot, offering an exclusive glimpse into the creative process.
• A striking campaign film showcasing the essence of the new label.
• Individual look films featuring standout pieces from the collection.

These visually compelling reels played a key role in launching the new label, engaging audiences with the brand’s fresh vision. The series achieved impressive engagement, amassing 34,000 views and boosting Groes’ digital presence and audience connection.